Handmade Armenian jewelry. Visit us at Mashtoci 35, Yerevan.

Marina Nushikyan
Marina NushikyanFounder

Meet our CEO and founder

NISSI is the first and only Armenian jewelry brand crafted around a deep spiritual message. Since 2020 the house has stood out for its powerful concept: a celebration of faith, history, and national roots.

The brand was born from Marina Nushikyan’s desire to create meaningful jewelry inspired by Armenian women: their stories, the churches they built, and their unwavering devotion to faith and homeland.

“My dream has always been to build a brand recognized across the world. NISSI jewelry allows me to pour my ideas, emotions, and spiritual heritage into pieces that bring inner peace and harmony.”

Our mission & values

NISSI, meaning “Victory”, aims to bring people closer to God, faith, and national values. Each piece carries a sacred message designed to inspire hope, harmony, and emotional healing.

The mission is to strengthen belief, offer peace, and nurture hope through beauty and meaning, even during the most difficult times.

  • Faith

    Each piece is infused with prayerful intent, bringing the wearer closer to belief and spiritual strength.

  • Heritage

    Inspired by Armenian architecture, cross-stones, and traditions that shaped the brand’s soul.

  • Craft

    Handmade with meticulous attention, every token is a celebration of culture, community, and resilience.

Explore the collections

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